We are working on a new collection and thus, we need to clear out our current stock in order to make room for the new one! Tell your friends, tweet it, like it, get the word out!
If you ever wanted to buy one, but never got to it for some reason. Here’s your chance!
once they’re gone, they’re gone forever! No reprints, no nothing!
Lately I have been obsessed with graffiti. It’s the combination of thinking how to fit something on a wall, being creative and physically active, in order to create something huge on a wall for others to see, that attracts me more than any other art-form. It allows me to escape from my troubles for a moment and focus on one thing, and one thing only.
Me and Joni, who has taught me how to climb on buildings and how to use spraycans to create a yetpack.
You can check out all the other pieces I’ve done here!
Last Tuesday I was in Hasselt to meet up with Toon. He was the man behind YTLF (check previous post) and one of the owners of the belgian streetwear brand DEATH, SHRED! He gave me the opportunity to pick his brains on all things T-shirt-business related. I had an good time chatting with him and gained a lot of new insights in how the industry works. Besides enriched and motivated I left the meeting a bit frustrated. Our talk made me realize that most people actually don’t care about what kind of clothes they wear. They don’t want brand x ’cause they are doing this and that or brand Y because they do that and this.
People just want what is cool, what others are wearing and what is posted on the billboards. They don’t search for a specific shop or brand. Just walk into a major shop and pick out whatever you think makes you fit in the most, seems to be the general rule.
I drives me mad knowing that most people are just dumb sheep! I ain’t no messiah but I wished their was a way I could change things! Don’t get me wrong, I’m not trying to sound desperate. This is the main reason why I started this brand in the first place, and works as a fuel for me to step up my game.
I have been living in my own little world for a while, cruising around on my longboard, sprayin’ and sketching ’till early in the morning. Being caught up with my own things so much, that I forgot how messed up everything is in the real world! The last 2 months have been a period of soul-searching for me and the brand. I sort of lost sight of what I was fighting for and what the brand meant to me. Since that meeting Tuesday I think I have found my purpose again and feel more determined than before to reach it.
To conclude I’ll share a video that I find very motivating. It has nothing to do with T-shirts or creativity. It perfectly captured my feelings for the last few weeks and it certainly got me out of bed this morning!
Last saturday Creative Class held YTLF at the C-Mine in Genk. In the twentieth century Genk was known for the coal mines, untill they were closed in the 80′s. Now they have restored the buildings, made restaurants, shops and a conference center and incorporated all the original machinery and infrastructure in the location.
YTLF was an event by and for young creative entrepreneurs. Mastermind behind everything was Toon from Death Shred. Those guys are actually one of the reasons why I started my own brand, but that’s a story for some other time. They wanted to create an event that would connect all the young game-changers. Not just another conference with guest speakers, where people just float from one room to the next to soak up information like a sponge. They laid the focus of the day on meeting people! Through an pretty easy application you could find people with similar plans or intrests and have a 10 minute date with them. Toon and his crew did an awesome job, I got smarter, inspired and met the coolest people! (With whom I might do some collaborations or special events! Stay tuned.)
A few weeks before the event, attendants were asked to upload a video to show the others who they are and what they do. I did as well, thanks to my buddy T who helped me out with the gear and post-production. I had a dope video made!
(Dutch spoken)
Toon and his crew loved the video and they asked me if I wasn’t interested in doing it again, but on a stage this time. And so, I did.